Checklist for Choosing a Real Estate Agent
Intelligent consumers always review the qualifications of potential real estate agents before choosing which one to hire. Just as you will look at your candidates for the potential for a good fit, rest assured that the real estate agent will also be sizing you up as well. Be careful of agents who don’t ask you questions and try to understand your real motivation. You wouldn’t work with just any agent off the street, and good agents are just as selective about their clients, too.
Here are some tips for interviewing a real estate agent. Remember, don’t interview agents from the same company!
1) How Long Have You Been in the Business?
Experience matters but there are also some freshly licensed agents who are truly efficient and dedicated. A lot falls on whether have been properly mentored and if they are being carefully supervised by someone who can train them and guide them through their first few accounts. Newer agents tend to have more time to concentrate on you. And there some 20-year agents learn something new every year. Plus there’s no guarantee that “old†agents are good. Some agents with 20 years of experience repeat their first year over and over. Other
2) What is Your Average List-Price-to-Sales-Price Ratio?
Knowing the agent’s average ratio is a very good indicator of his level of skill. A very efficient listing agent should hold a track record for negotiating sales prices that are very close to list prices. Excluding the most “surefire†seller’s markets where a dog could sell a property, a good buyer’s agent should be able to negotiate a sales price that is lower than list price for buyers… Therefore, listing agents should have higher ratios closer to 100%. Buyer’s agent ratios should fall below 99%.
3) What is Your Best Marketing Plan or Strategy for My Needs?
As a buyer, ask him how he plans to look for your choice of properties. Also determine how many homes you will probably need to see before you find something you may be interested in buying. Clarify if you will be competing against other buyers as well as their procedure for multiple offers. You should also inquire about workload and how many present clients he has aside from you.
As a seller, you will need to know how he plans to sell your home. Inquire about the direct mail campaign and whether he plans to market or advertise your home, including the frequency and placement of his advertisements. Do ask for a sample flyer or ad. You should also check what his website efforts are and how he plans to market online.
4) Will You Please Provide References?
Even new agents have references from previous employers. Everyone has them and you should ask to see them! You should also check if any of those individuals providing references are related to the agent (and in what manner). Then call these references and ask for their experience with the agent.
5) What Are the Top Three Things That Separate You From Your Competition?
A good agent won’t falter while he answers this question and will be ready to tell you in many ways why he is best suited for the job. Everyone has their own standards, but most consumers say they are looking for agents who say they are honest and worthy of trust. Assertiveness is another important characteristic, as well as the skill of negotiation. Availability is crucial as well, and don’t forget good communication skills, friendliness, and the ability to think logically and analyze situations.
6) May I Review Documents Beforehand That I Will Be Asked to Sign?
A sign of a good real estate agent is a professional who gives you forms to look at before you are to give your signature. If at all possible, ask for these documents upfront.

